A Look Back At The London 2012 Olympics

With the next Olympic games drawing closer and closer we thought we would look back at the London 2012 Olympics and how we rose to the challenge of implementing surface branding across all Olympic venues! We were tasked with the challenge of printing, delivering and installing sports signage to the Olympic stadium in London including the 3 key areas we cover; event branding, surface branding and 3D printing. We had a limited time to complete the job so it was all hands on deck form the get go.  

Event Branding

In the run up to the 2012 Olympic games, we worked across various sections of the Olympic park. We transformed the Velodrome with branding not only around the track but also on it! This being such a large event the branding was seen by millions across the globe.

Surface Branding

Surface branding is a great way to advertise a business, brand or event to spectators watching live or people at home watching on the TV. We have installed surface branding on almost everything you can think of, from airport runways to rugby pitches. More recently we installed surface branding at the start line of the UCI BMX Supercross World Cup held at the National BMX Centre in Manchester. Where we can when installing surface branding we use environmentally friendly products.

3D Printing

Another project we undertook was producing 3d pitch side banners. These were a great addition and (the clues in the name) they look 3d! We have produced 3D signs for a range of sporting events and stadiums including Wigan Athletic Football Club

Since then we have continued to work with sporting events and brands, in August 2018 we implemented surface branding at the Sir Chris Hoy Velodrome in time for the Elite European Road Cycling Championships!   If you need any aspect of event branding, surface branding and 3D printing or sports branding then please get in touch. We also print commercial shop sings, business cards, office wall/window decals and even vehicle wraps!