Sky branding for 2018/19

Linemark 3D Sky branding

Lancashire-based event branding specialists HD Signology have rolled out the all-new Sky Bet branding for the 2018/19 EFL season.
HD Signology, one of four companies within the Linemark Group, were handed the new contract six weeks prior to the season kicking off.
Each of the 72 EFL clubs’ stadia were first surveyed and photographed, before mock-ups and visuals for 288 bespoke 3D mats or pitch-side 3d wedges were produced and signed off by Sky Bet.





The firm were responsible for not only the design and printing of the branding, but also delivery to each of the clubs and training for ground staff in ensuring the branding was placed accurately and correctly.

Sky Bet, whose sponsorship of the EFL is now in its sixth season, were rolling out an all-new logo, after an update of the Sky Sports parent brand last year.

As well as the pitchside branding, HD also produced a live match day kit – including full size centre banner, handshake board and ball plinth to be used across all live televised Sky Bet EFL games.

Sky Bet Head of Brand and Sponsorship Michael Afflick said: “It’s been great to see the new branding rolled out across the EFL having such a strong effect visually.

“The team at HD have been fantastic to work with and the speed and efficiency with which they set to work and continue to oversee this project has been thoroughly impressive.”

HD Signology’s Jan Korab said: “It has been a fantastic honour to work with Sky bet, and the whole team at HD performed exceptionally given the short deadline.  Thank you to all ground staff and commercial mangers at all EFL clubs for their quick responses and hospitality when we visited all grounds.  We are all looking forward to the next 6 seasons ”

Continued monitoring and reporting of the branding is essential, with the HD Signology team responsible for management and placement at all live televised EFL games.